government. >> reporter: in tough times they both found ways to create new jobs. what every candidate talks about they do. is there anything missing in what they are saying about creating jobs? >> i don't want to be cynical but people as politicians don't create jobs, it's organizations and people that create different ideas and they go and they service customers. >> reporter: ceo jeremy hickox went from 53 employees in 2010 to 170 today. surprisingly i find campaign promises of job growth falling short amongst some employees. >> government doesn't create jobs, right, and i think that's why trying to think about too much about, hey, we're going to pick a business person or someone with a lot of job creation experience, that doesn't really tell me much. >> reporter: rebounding from layoffs in 2008, this family-owned business now employs 36 people, adding six in just the last two months. smarter, more skilled workers. those are the promises these new hampshire voters want to hear most. >> it's hard for us to find new help. we have plenty of work, you know, tons of h